Sales with Synergy...

So, you saw that movie, or perhaps that new tv show, and now, now the spin-off merchandise is hitting the shelf, just in time for the holidays...worse yet, your children are now asking for that new children's show high-tech item that will undoubtedly break the bank...Or, perhaps Santa's back...

Sales are all about timing and connections. These days, companies plan for distinct merchandising patterns. They evoke emotion with the original storyline within the movie or tv show. They engage you with the commercials and allow you to test out the products when at the store. Lastly, they try to empower you to purchase the products...OK, OK, it has happened that way for years. This is how advertising and marketing work. During this holiday season, however, remember the E-III model and get caught up in the holiday itself, not necessarily the planned marketing behind it...if you do receive many new items, remember to share the stories of the new items within your life with others...it will become how you or your family interact with the products that bring the value and ROI to the season of giving...enjoy the season or the synergy, but enjoy it...