Profits are numbers, not measurements…

The excess of money gained over the amount of money spent. Does that sound like success to you?

Profits may demonstrate good business decisions, such as setting the price of an item higher than your costs. Profits may even allow organizations to invest in additional resources.

Profits can not tell you what the customers think of a product. Profits can not tell you how well co-workers partner. Profits can not tell you if training was worth the labor you invested in it. Profits, especially in the short-term, can not push the company into long-term equilibrium.

Communicating your vision continuously and being open to refining your goals will allow your organization to reach higher levels of success.