Communication is essential for all audiences, internal and external…

Open dialogue during the process of creating a storyline is a good way to get others in your organization involved. Share the vision and initial plot with your partners in Training and Operations as well as your Executive. You will develop a much richer story that more people want to follow and bring to life. Your key message points will drive a timeline. Your timeline will contain points at which you share your external plan with your internal partners.

Integration of messages is challenging at best if you do not engage your partners. Key messages will enable executives to understand what measurements are necessary. Communication plans shared with operators encourage ownership rather than detachment between the company and their services.